TJ Douglas is the owner of The Urban Grape, a ground-breaking and wildly popular wine store in Boston. The store concept is simple, but revolutionary – Drink Progressively. Their syste
m of sorting wine by its body, instead of by varietal or region, brings ease and unexpected surprise to customers, and business is booming as a result. The Urban Grape won accolades as Boston’s Best Wine store from both Boston magazine and The Improper Bostonian, as well as a 50 on Fire award from BostInno, an innovation think tank in the city. As the wine buyer, head sales person and architect of Drink Progressively for The Urban Grape, TJ is directly responsible for the stores’ successes. He has been profiled by Boston magazine, Boston Common, The Boston Globe, The Boston Herald, The Improper Bostonian, Massachusetts Beverage Journal, and Terroirist, and has been featured on Dining Playbook (NESN), New England Living (CBS), Chronicle (WCVB), French Oak TV, and How2Heroes. Thanks to TJ’s leadership, The Urban Grape was also called “Boston’s Revolutionary Wine Store” in a cover story for Beverage Dynamics. He has taught classes on drinking progressively at, among other places, the Boston Center for Adult Education, Boston University, and and the Boston Wine Expo. He’s the co-author of The Urban Grape’s bestselling wine education book “Drink Progressively,” and the resident wine expert on the upcoming New England life style show, “Home, Life, and Design.”